What is Keyword?

Keywords are the words related to the subject, which you are searching for. When you type any word in search engine at that time search engine crawl the data and displays the quality results.

T o put the keywords in Meta tag we have to analyze the business first.  According to the business and targeted audience we have to do research on how the keywords will be arranged. While doing keyword research some things should be taken under consideration like business type, targeted audience and also location.

Keywords are of two type Long tail keywords and Short tail keywords. 

When your targeted audience is from a particular region then you have to put keywords with that specific area.

e.g. Travel and Tour conductors in India, Travel and Tour conductors in Pune, etc.

Steps for finding keywords :-

1. Make a list of keywords
2. Put those keywords in Goggle keyword tool, it will show the global and monthly search for that keywords.
3. Mostly use Medium and low search result.
4. Keyword toll will show you another list which will be very helpful to you. Also choose the keyword from that list.
5. When you find all the keywords then divide those keywords according to the web pages.
6. e.g. Some keywords for home page, some keywords for about us, some keywords for services, etc. 
7. Put those keywords in to Meta tag in sours code. 

Tips :-

• First later should be Capital
• Don’t forget to specify area
• Each page contains max 10 to 12 keywords

Google also determines the short cuts as a keywords. Like for Search Engine Optimization it will take SEO.